Last night HBO aired their first teaser trailer for the upcoming horse racing drama “Luck.” It looks… well, damn good. Check it out:
The show focuses not only on high stakes racing, but the tension and distinct personalities that accompany the sport- kinda like we do. Of course, elements are going to be embellished and dramatized (a jockey falls off his horse in the trailer), but that’s show business.
Check out a behind the scenes featurette here.
Simply put: It’s exposure to the sport. So, regardless of the inevitable exaggerations, this is going to be a good thing for racing. It’s HBO, after all- so we know we’re not gonna get some hackneyed premise with a pun for a name. For example:

Oh, what's up, Sean Astin? Life been treating you good after Lord of the Rings? Yeah? You look happy. Congrats. By the way, you're leaning on that horses ass.